Email marketing
built around
client behavior
for beauty
businesses.

Manage appointments, understand client behavior, and send timely email and SMS campaigns that bring clients back.

Olivia M.

Active client

Next best moment

Ready for a color
refresh.

Status

Overdue

Last visit

Color + gloss · 6 weeks ago

Usual return

Every 5-7 weeks

Client type

Repeat color client

Campaign ready

Send today while booking intent is high.

Message preview

Email + SMS

Rebooking reminder

Hi Olivia, your color is right on schedule. A Friday gloss appointment is open if you would like to rebook.

$185

potential booking value

Templates

For every moment your business needs a message.

From overdue clients to last minute openings, new services, slow weeks, and loyal regulars, Spark gives you ready made campaigns designed to help you stay top of mind.

Start with a proven template, then tailor it to your brand, services, tone, and offer.

Win-back

LOGO HERE

A little thank you

Ready for
a refresh?

We Miss You

We would love to see you again.

Book your next appointment this week and enjoy 10% off your return visit.

Offer available through Sunday

LOGO HERE

124 Rose Street, Suite 3

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Win-back offer email

Referral

LOGO HERE

Share the love

Share with
a friend

Refer a FriendYou get.They save.

You get $20. They save $20.

Send your personal referral link. Your friend saves on their first visit, and you receive credit after they book.

Thanks for helping someone new find us

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

Referral reward email

Win-back

LOGO HERE

Comeback Week
We miss you.

Let's get
you booked.

It's been a little while since your last appointment.

Come back this week and enjoy 20% off your next visit.

See you soon, [Salon Name]

LOGO HERE

124 Rose Street, Suite 3

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Comeback promo email

Reviews

LOGO HERE

Your note means a lot

How was
your visit?

Review Us

One-minute note

Five-star visits build trust.

Your feedback helps new clients book with confidence.

A short review lets others know what to expect before their first visit.

Thank you for taking a moment to share

LOGO HERE

124 Rose Street, Suite 3

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Review request email

Welcome

LOGO HERE

Your first appointment is confirmed

You're booked.
Welcome in.

Welcome

We are looking forward to seeing you. Whenever you are ready, schedule your next appointment in just a few clicks.

We will send appointment updates here

LOGO HERE

124 Rose Street, Suite 3

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First appointment welcome

Aftercare

LOGO HERE

Color Aftercare

Client care

Keep it
fresh.

Protect your color between visits.

A few small steps will help your color last until your next appointment.

01

Wait 48 hours before washing

02

Use sulfate-free shampoo

03

Book a gloss in 6-8 weeks

Your color lasts longer with consistent care

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

Aftercare checklist email

Schedule update

LOGO HERE

Holiday schedule

Holiday
hours

Closed Dec 24 through Jan 2

We will be closed for the holidays.

The studio will be closed from December 24 through January 2. A few appointments remain open before the break.

Before Dec 24Limited openings

Please book early if you need an appointment before we close

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

Holiday schedule email

Team update

LOGO HERE

New stylist

Meet
Maya.

New Stylist Intro

There is a new face behind the chair, and we are excited for you to meet her.

Maya is joining the salon with a love for lived-in color, silk presses, and helping every client leave feeling like the best version of themselves.

We cannot wait for you to sit in Maya's chair

LOGO HERE

New stylist intro email

Service launch

LOGO HERE

New service

Fresh set
starts here

New Service Launch

Nail art now available

Try our signature nail art.

A polished set, clean detail work, and a finish designed to last through your busiest week.

Now available for new and returning clients

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

New service launch email

Location update

LOGO HERE

We moved

Our studio
has moved

124 Rose Street, Suite 3

We are ready to welcome you.

Your upcoming appointments will remain the same. Please use our new address for all future visits.

Parking details and directions are included

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

Location update email

Win-back

LOGO HERE

A little thank you

Ready for
a refresh?

We Miss You

We would love to see you again.

Book your next appointment this week and enjoy 10% off your return visit.

Offer available through Sunday

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

Win-back offer email

Referral

LOGO HERE

Share the love

Share with
a friend

Refer a FriendYou get.They save.

You get $20. They save $20.

Send your personal referral link. Your friend saves on their first visit, and you receive credit after they book.

Thanks for helping someone new find us

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

Referral reward email

Win-back

LOGO HERE

Comeback Week
We miss you.

Let's get
you booked.

It's been a little while since your last appointment.

Come back this week and enjoy 20% off your next visit.

See you soon, [Salon Name]

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

Comeback promo email

Reviews

LOGO HERE

Your note means a lot

How was
your visit?

Review Us

One-minute note

Five-star visits build trust.

Your feedback helps new clients book with confidence.

A short review lets others know what to expect before their first visit.

Thank you for taking a moment to share

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

Review request email

Welcome

LOGO HERE

Your first appointment is confirmed

You're booked.
Welcome in.

Welcome

We are looking forward to seeing you. Whenever you are ready, schedule your next appointment in just a few clicks.

We will send appointment updates here

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

First appointment welcome

Aftercare

LOGO HERE

Color Aftercare

Client care

Keep it
fresh.

Protect your color between visits.

A few small steps will help your color last until your next appointment.

01

Wait 48 hours before washing

02

Use sulfate-free shampoo

03

Book a gloss in 6-8 weeks

Your color lasts longer with consistent care

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

Aftercare checklist email

Schedule update

LOGO HERE

Holiday schedule

Holiday
hours

Closed Dec 24 through Jan 2

We will be closed for the holidays.

The studio will be closed from December 24 through January 2. A few appointments remain open before the break.

Before Dec 24Limited openings

Please book early if you need an appointment before we close

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

Holiday schedule email

Team update

LOGO HERE

New stylist

Meet
Maya.

New Stylist Intro

There is a new face behind the chair, and we are excited for you to meet her.

Maya is joining the salon with a love for lived-in color, silk presses, and helping every client leave feeling like the best version of themselves.

We cannot wait for you to sit in Maya's chair

LOGO HERE

New stylist intro email

Service launch

LOGO HERE

New service

Fresh set
starts here

New Service Launch

Nail art now available

Try our signature nail art.

A polished set, clean detail work, and a finish designed to last through your busiest week.

Now available for new and returning clients

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

New service launch email

Location update

LOGO HERE

We moved

Our studio
has moved

124 Rose Street, Suite 3

We are ready to welcome you.

Your upcoming appointments will remain the same. Please use our new address for all future visits.

Parking details and directions are included

LOGO HERE

124 Rose Street, Suite 3

Manage preferences · Unsubscribe

Location update email

Win-back · Referrals · Reviews · Welcome · Aftercare · Schedule changes · Launches

Browse templates

Client messaging

Keep the conversation going between visits.

The client relationship does not end when the appointment does. Send timely email and SMS across the moments that drive repeat bookings.

Learn More

Jade Carter

Ready

Hi Jade, Friday at 2:30 is open if you would like to rebook.

Friday at 2:30 works. Can you book that for me?

Insights

Know what is actually moving your business.

Spark turns client, team, review, and booking activity into clear signals you can act on.

Best clients

See who returns often, spends consistently, and deserves a closer relationship.

Team performance

Understand which staff members are driving bookings, repeat visits, and client satisfaction.

Review signals

Spot what clients praise, where sentiment is shifting, and what builds trust.

Business trends

Track demand, slow periods, booking patterns, and revenue movement over time.

Service menu performance

See which services are carrying the business.

Understand which services drive revenue, repeat visits, and the strongest opportunities for timely client follow-up.

$18.4K

Top service revenue

42%

Repeat rate

Revenue by service

Last 30 days

$34.3K

from top services

Color + gloss

42% repeat

$18.4K

Silk press

31% repeat

$9.7K

Lash fill

68% repeat

$6.2K

Brow shaping

24% repeat

$4.8K

Recommended action

Send a 6-week rebooking flow to every color client after their visit.

Pricing

Simple pricing for automated retention marketing.

One plan for email campaigns, SMS follow-ups, smart audiences, templates, review requests, insights, and the supporting tools that help bring clients back.

Save 17% by choosing annual billing.

Mimbbo Marketing

Automated email marketing for beauty client retention, with client, review, insight, and booking tools included.

$29/mo

Billed annually at $349.99/year.

Start automating retention

Included with Mimbbo Marketing

  • Automated email and SMS campaigns
  • Smart audiences and templates
  • Review requests and follow-ups
  • Insights and AI recommendations
  • Client and booking tools included
  • 500 email sends/month included
  • No feature add-ons